Andrew Timosca
This campaign focused on communicating Notion's ability to support team workspace creation across a wide range of project types. This work explored multiple creative variations designed for performance testing and optimization, allowing the campaign to evolve based on engagement data. I was responsible for motion design, helping bring clarity and energy to the product storytelling across each variation while maintaining consistency Notion's brand guidelines.
Motion Designer: Andrew Timosca
Associate Design Director: Crystal Torres
Lead Motion Designer: Nick Sampson
Copywriting: Pooka Paik
Develop a motion-driven YouTube campaign for Notion that communicates the flexibility of team workspaces across different project types, with multiple creative variations designed for testing and performance optimization to improve user engagement.
If you've ever used Notion, you'll know that it does a lot. One of the challenges we encountered was defining what Notion is. With a product that is capable of doing so much, it was a bit of a struggle to distill every feature into a short 30 second spot.
From an art direction perspective, we made the choice to keep UI screen simple, and abstracted enough that a viewer wouldn't be overwhelmed with information, but at the same time still making it clear the type of UI that was being presented. We used popped out UI elements to emphasize core features that make Notion a great tool for collaboration as well.
Because Notion evolves and changes as needed, it was important to convey that within the transitions as well. Having the previous screen fade out but still be visible was how we chose to show that all the different views were still from a singular product.